How to Make Yourself an Industry Leader
Dear House Rules,
Sometimes I feel like I’m my industry’s best-kept secret. My work is excellent, and my clients keep coming back, but aside from that, no one in my business seems to know who I am. After I started my business, I worked hard to build a thriving enterprise with great employees and solid client list, and I’m thrilled that they generate so much repeat business, but something just seems to be missing. I guess I don’t know how to market myself. Should I rent a billboard? Print my name and a catchy slogan on the inside of matchbooks? I could really use some help from an expert marketer like you.
Walking the Walk, But Not Talking the Talk