House Rules 04-09-2025 Creative That Clicks: Why User Experience Design Is the New Must-Have in Healthcare Marketing View Post >
House Rules 08-07-2018 What’s the “Realer” Reality: Augmented or Virtual? Dear House Rules,Okay, I admit it. I can’t keep up with all the technology that’s changing how business is done, even in a historically traditional industry like pharmaceuticals. I don’t want to sound like an uninformed “old guy” at our next convention, but I don’t want to try to learn all about technology in a week either. Let’s start with something simple: what’s the main difference between “augmented reality” and “virtual reality?” Signed, Low Knowledge About High TechView Post >
House Rules 02-02-2015 Invest in a Landing Page — the Way to Landing a Big Client Dear House Rules,I work for a large corporation and my organization has too much content on the company website. The path to find my department is buried by five clicks through the navigation bar and other sub-pages. I have tried to help my customers find our information more quickly by customizing a link but my fear is that the website is of little use in helping me promote my service. How can I work around this issue to make it easier for my customers to find me and make a purchase? Sincerely, Buried in the Website?View Post >
House Rules 09-22-2014 In the Dark Ages Dear House Rules,Technology is moving so fast. I used to do business with a handshake and can remember when my logo was good enough to represent me in all of my company’s marketing. Recently, someone told me I needed to brand my social media pages. Is that true? Sincerely, In the Dark AgesView Post >
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