Xavier Creative House

Had Enough Disruption?

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Wanted: One Logo, Memorable, Relevant… and Cheap?

Dear House Rules,

Some of the most fun our designers have is when clients want a logo created for a new medication or a new branch company. However, clients almost never realize how much logos really cost to develop – how much creative time, thought, and experimentation go into them. We’ve been asked to create logos for almost no money – and even to “just throw a logo in” for free! Could you recap why logos are so important and what goes into creating a great logo?

Signed,

Loving Logos

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Watching is Believing: Add Video to Your Marketing Mix

Dear House Rules,

As pharma marketers, we do our best to stay on top of the current trends in the field. We’ve produced emails and eDetails, developed ongoing social media post calendars, and even created guerilla marketing campaigns to accompany more traditional new product announcements after launch meetings. It’s important to us – and to the clients we serve – that we’re ahead of the curve. So what’s next?

Signed,

Living on the Cutting Edge

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Telling the Story of Your Brand

Dear House Rules,

Our marketing team has noticed an increasing amount of “chatter” about our brands on social media, and this is content we cannot control. How do we counter this and take back the reins? We welcome input from our patients, but ultimately, we want to be the ones driving our brand’s marketing message. How can we accomplish this without turning off social media comments and rejecting the input of our end users?

Signed,

Want to Stay in the Driver’s Seat

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Social Media: Listen, Learn, and Act

Dear House Rules,

Our company puts out tailored tweets about our brand; we have a strategy in place to monitor the most popular comment boards in our category; we even have a Facebook group for patients. We’re getting great data from all this—but how do we use it?

Sincerely,

Now What?

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