Xavier Creative House

All Encompassing Wellness

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The Pathway to “Great Creative”

Dear House Rules,

Sometimes, it seems like things are changing so fast we can barely keep up. At our agency, we’ve changed our dress code, our equipment, our messaging vehicles, and even our workspaces – but the goal of offering our clients great creative remains the same. How do we keep that goal front and center in the midst of all these changes?

Signed,

21^st Century Creativity?

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The Advantages of Small-Agency Culture When Working on Large-Scale Projects and Campaigns

Dear House Rules,

We have a small full-time staff, augmented by a wide variety of freelance business partners with whom we have ongoing relationships. As a smaller shop, can we turn our size from a potential disadvantage to a definite benefit when working with larger, more established clients? 

Signed,
Do we need a bigger boat?  

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