Cultivating Curiosity in Healthcare

A TIME OF REFLECTION & GRATITUDE

XCH HOLIDAY COOKIE RECIPE SWAP

TRUST A Recipe for Success

Whose Job Is It? Culture in the Workplace

XCH Family Recipes

The Value of Planning for Healthcare Marketing

Healthcare Personalization is the Future

Marketing Mental Health a top Seller for 2021

Take a Sustainability 2021 Deep Dive

Had Enough Disruption?

Healthcare Leadership Pulse Check

Emotional Fitness For Healthcare Workers

A Whole New Conversation for Healthcare Marketing

BehaviHealthcare Marketers

Hello, Healthcare?

Better Products, Better Health Through Patient Engagement

Paving New Pathways to HCP Engagement

Healthcare Marketing Budgets

Building Blocks of a Strong Brand

Are Your Suppliers Sustainable?

Shifts in Leadership You Might Not See Coming

Rising Strong

What’s Your Footprint?

Lead From Where You Are

All Encompassing Wellness

Meaningful Data-Driving Better Outcomes for Patients & HCPs

Make My Day-An Inspiring Morning Practice

Empathy Wanted-Needed Now More Than Ever

Know Your Clients-What Really Matters

Front Line Heroes The Significance of Memorial Day

Keys to marketing success? Focus, Focus, Focus

Dear House Rules,

I work in pharmaceutical product marketing. My team doesn’t seem to be gaining traction with the HCPs we need to reach and we’re not sure where to focus our efforts. I’m looking for advice on what techniques work best.

Signed,

Sadly Not Going Viral

Try Laughter For Employee & Customer Engagement

Do You Care or Do You Show You Care?

Inclusivity in Name Only? How to Test for the Real Thing

The Storytelling Craze

Finding the Spark in the Dark

The ROI on Wisdom

Making the Most of Being Homebound

Xavier Creative Homebound Health Series

Release Your Inner Ted

Seize the Moment

Live Your Bucket List Every Day

Instagram RoadMap for Pharma

How HIPAA and Marketing Intersect

Dear House Rules,

I work in marketing and received information from my pharma client about patients who have benefitted from one of their products. Can I use some of these patient stories in an ad campaign?

Signed,
Not Hip to HIPAA

How Client Teams Can Truly Connect with Their Agencies

Dear House Rules,

One of our best healthcare clients may be testing other relationships. I can’t imagine why; they’ve always been thrilled with our work. How can we compete with something shiny and new out there?

Signed,
Tried & True

How AI is Revolutionizing Healthcare

What Makes Patients Tick

The Future of Healthcare is Here

Human Side of Your Brand

Juggling Health & Career

Data and Delivery: What HCPs want

Dear House Rules,

I’ve always had a pretty easy time of striking up conversations in both my personal and professional life. As a pharma sales rep, however, I’m well aware that being a good conversationalist only goes so far. Can you explain the complex world of engaging with physicians in simple terms so I can be more effective in my job?

Signed,
Engaged with a Doctor?

And the Best Teacher Is… FAILURE

Patient Support Programs: Closing the Awareness Gap

How Healthcare Marketers Take Charge in the Age of Innovation

Putting Healing Back into Healthcare Marketing

Programmatic vs Content Marketing: Are you Authentically Connecting with Patients?

Xavier’s Top Five Tips for Healthy Healthcare Marketing

Feeling Hot, Hot, Hot

Finding Your Groove in a World That is Always On

Client/Agency Relationship

Disruptive Marketing