patient marketing Archives - Xavier Creative House

Showing posts tagged: patient marketing

House Rules

04-17-2018

Public Relations in Healthcare

Dear House Rules,

I’ve just been informed by my boss, the Director of Marketing, that our company is going to be adding more public relations to our marketing mix next year. While I’m certainly used to writing and sending press releases to the major medical journals and important pharma bloggers, I’m less familiar with integrating PR into an ongoing advertising and marketing calendar. Any ideas?

Signed,

For Immediate Release…

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House Rules

08-15-2016

Patients: Never Forget the Real Audience

Dear House Rules,

I’m not just a pharma marketer, I’m also a patient, so whenever I go to the doctor’s office, I take note of the marketing opportunities. It doesn’t seem like the tactics have changed, but I know the patients have. We’re all so much more tech-savvy, for one thing. How can my company leverage this, aside from the standard consumer website?

Sincerely,

Another Patient Brochure? Really?

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