House Rules

04-17-2018

Public Relations in Healthcare

Dear House Rules,

I’ve just been informed by my boss, the Director of Marketing, that our company is going to be adding more public relations to our marketing mix next year. While I’m certainly used to writing and sending press releases to the major medical journals and important pharma bloggers, I’m less familiar with integrating PR into an ongoing advertising and marketing calendar. Any ideas?

Signed,

For Immediate Release…

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