Dear House Rules,
I was in my doctor’s office for the first time in years recently (fortunately, I’m pretty healthy). It was the same office, with the same staff – but it seemed like everything else had changed! I checked in not on a handwritten list but by using a kiosk with an elaborate touchpad. Being in the medical advertising business, I always keep my eye out for new methods of marketing to physicians and patients, and sure enough, this check-in kiosk ran ads on every screen. What else has changed and created new opportunities?
Don’t Want to Be Out of Touch