House Rules 07-03-2018 What Are Our Customers Up to These Days? Dear House Rules,I was in my doctor’s office for the first time in years recently (fortunately, I’m pretty healthy). It was the same office, with the same staff – but it seemed like everything else had changed! I checked in not on a handwritten list but by using a kiosk with an elaborate touchpad. Being in the medical advertising business, I always keep my eye out for new methods of marketing to physicians and patients, and sure enough, this check-in kiosk ran ads on every screen. What else has changed and created new opportunities? Signed, Don’t Want to Be Out of TouchView Post >