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House Rules

07-03-2018

What Are Our Customers Up to These Days?

Dear House Rules,

I was in my doctor’s office for the first time in years recently (fortunately, I’m pretty healthy). It was the same office, with the same staff – but it seemed like everything else had changed! I checked in not on a handwritten list but by using a kiosk with an elaborate touchpad. Being in the medical advertising business, I always keep my eye out for new methods of marketing to physicians and patients, and sure enough, this check-in kiosk ran ads on every screen. What else has changed and created new opportunities?

Signed,

Don’t Want to Be Out of Touch

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House Rules

09-27-2016

Does Our New Device Launch Ad Have to Look Like an IFU Cover?

Dear House Rules,

We’ve been marketing medical devices for years, and have run many ads. However, we’re about to launch several new devices, and we’d love to be able to do something unique with our creative to make it stand out. Help?

Sincerely,

Want to Shake Up Our Device Advertising

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