Medical Practices as Brands – The Importance of Public Relations for Doctors
Dear House Rules,
When I was in medical school, I thought if I studied hard, learned all I could about human anatomy and diseases, and developed expert diagnostic skills, that would lead automatically to success. It didn’t work out quite that way. I refuse to advertise, but I do hear a lot of my colleagues at medical conferences talk about using public relations (PR)/communications firms. Is this something I should consider?
No billboards, please