House Rules 02-16-2015 “Step Up” Your Brand Basics Before You Begin a Re-brand Effort. Dear House Rules,Branding has come a long way since the internet became a staple in every household. I feel like my marketing efforts have stalled because they have not kept up with technology. Will a re-brand help me jumpstart sales? What steps do I need to take to get started and get the best value? Sincerely, Will a Makeover Help?View Post >
House Rules 01-19-2015 Make a Plan: Investing in Your Company’s Brand Potential Dear House Rules,After making the start-up investment in my company, my accountant asked me to project the budget for strategic planning and growth over the short, mid, and long term. I understand how to estimate legal, financial and administrative expense. Can you help me understand the marketing, including branding needs for which my company should plan in these timeframes? Sincerely, Predicting Our Brand FutureView Post >
House Rules 10-06-2014 Sins of the Past Dear House Rules,Every time I bring up branding to my new business partner, she says buyer beware! Unfortunately, the last business she launched was plagued with a series of costly branding mis-steps. First, she designed her own logo based on a childhood fascination with butterflies. Next, she paid a printer to monogram countless go-to-market collateral pieces with the image. In the end, she contracted with a marketing guru to create an ad campaign that had nothing to do with butterflies and the budget was blown. I know there is a better way to brand. Can you help me overcome the stigma of our branding sins of the past? Sincerely, Sins of the PastView Post >
House Rules 09-29-2014 Get It Right the First Time Dear House Rules,As a new business owner I have a limited marketing budget. Is there an order and priority to how a new company approaches branding? Should I start with getting a logo? Sincerely, Get it Right the First TimeView Post >
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