Healthcare Marketing Trends and Tips | XCH Blog

House Rules

09-18-2026

Open Enrollment: What It Means for PSPs and the Patients They Serve

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House Rules

09-14-2026

Transitioning a PSP Without Dropping a Patient

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House Rules

09-08-2026

Payer Marketing in the 2027 Brand Plan

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House Rules

08-27-2026

The Best Work at Cannes Was By Brands Who Weren’t Afraid

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House Rules

08-26-2026

What Invisible Illness Communities Teach Patient Marketers

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House Rules

08-19-2026

Where an Independent Agency Fits in the 2027 Brand Plan

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House Rules

08-12-2026

Market Access Before the Budget Locks

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House Rules

08-10-2026

The 2027 Launch Plan: Building a Timeline That Holds

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House Rules

08-04-2026

Vaccine Confidence Is Built One Real Answer at a Time

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House Rules

07-23-2026

What Patients Hear After a Neurological Diagnosis

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House Rules

07-16-2026

Building a Full PSP on a Launch Clock

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House Rules

07-02-2026

Marketing to an Engineering-Led Company

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House Rules

06-29-2026

Adherence Starts Before the First Fill

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House Rules

06-24-2026

Five Things the Best-Performing Pharma Launches Have in Common

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House Rules

06-08-2026

Patient Co-Creation: A New Operating Model for Healthcare Brands

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House Rules

05-28-2026

Pre-Approval Brand Building: How Biotech Teams are Creating Equity Before Day One

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House Rules

05-19-2026

Payer Marketing as a Growth Lever: How Top Brands are Investing

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House Rules

05-12-2026

Health Literacy by Design: How to Make Complex Information Accessible

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House Rules

05-07-2026

Sustainability in Pharma Marketing: From Compliance to Competitive Advantage

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House Rules

05-01-2026

Repositioning a Mature Brand: When and How to Make the Move

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