Long Time Coming: Pharma’s Progress in Mobile Advertising
Dear House Rules,
I’m a marketer for a major pharmaceutical company, and it feels like we’ve done it all when it comes to promotion: eDetails, websites, product animations, email blasts, journal ads, consumer ads—you name it. I’ve wanted to join my colleagues in other industries who are taking advantage of the opportunity afforded by mobile. Pharma, though, has really been dragging its feet. Do you think this is changing?
Sincerely,
Is mobile really happening?
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