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medical devices

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House Rules

03-19-2025

medical device marketing a strategic approach to standing out in a crowded space

Medical Device Marketing: A Strategic Approach to Standing Out in a Crowded Space

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House Rules

07-03-2018

What Are Our Customers Up to These Days?

Dear House Rules,

I was in my doctor’s office for the first time in years recently (fortunately, I’m pretty healthy). It was the same office, with the same staff – but it seemed like everything else had changed! I checked in not on a handwritten list but by using a kiosk with an elaborate touchpad. Being in the medical advertising business, I always keep my eye out for new methods of marketing to physicians and patients, and sure enough, this check-in kiosk ran ads on every screen. What else has changed and created new opportunities? Signed, Don’t Want to Be Out of Touch

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House Rules

09-27-2016

Does Our New Device Launch Ad Have to Look Like an IFU Cover?

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