PHILADELPHIA, PA, AUGUST 11, 2021 — PM360, a publication for marketing decision-makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Xavier Creative House’s OCE – HEARTBEAT OF HEALTHCARE as a Trailblazer Initiative finalist for HCP EDUCATION.

The OCE – HEARTBEAT OF HEALTHCARE is the first-and-only digital marketing tool delivered by oncology clinical educators (OCEs) that combines the power of video with the experience of interactive learning. This resource is designed to engage and educate nurses on adherence topics, such as side effect management, dosing, and patient support, to help patients with cancer start and stay on their prescribed therapy.

This is the work of the future. We are proud to support nurses by providing the tools they need to contribute to patient adherence.

Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. The judges selected winning initiatives for their ability to stand out in the complex, ever-changing healthcare environment and considering their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work.

“The very best marketing initiatives stand out to us in their uniqueness and effectiveness,” says Anna Stashower, CEO and Publisher of PM360. “We all see many campaigns in all industries that look and sound indistinguishable from one. However, each year there are always a special few that are able to truly capture our attention while delivering the information—and sometimes connection—we need. The initiative finalists we honor were able to break through the noise to engage with HCPs and patients alike in truly creative and touching ways.” Finalists are acknowledged and winners will be announced during a special virtual celebration on Thursday, September 23, at 6 pm EST. Profiles of all of the winners will be included in PM360’s October issue.

About PM360

PM360 is the premier, must-read magazine for marketing decision-makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

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