THE MOST MEANINGFUL RECOGNITION COMES FROM OUR MARKETING PEERS IN THE PHARMACEUTICAL INDUSTRY. TO BE RECOGNIZED AMONG THE BEST IN THE BUSINESS IS THE MOST SATISFYING RECOGNITION TO OUR TEAM.
PHILADELPHIA – SEPTEMBER 30, 2021 – XAVIER CREATIVE HOUSE has been selected as a winner in the 2021 Fierce Pharma Marketing Awards which honors leadership, vision, innovation, and strategic accomplishments within pharma marketing and advertising.
XAVIER CREATIVE HOUSE was recognized as a winner in the Print for Consumer category for the RESTASIS® PATIENT STARTER KIT. The campaign was designed to address increased competition for new patients in the Dry Eye market by offering a new patient in-office experience. As a category leader, RESTASIS® had a chance to redefine how the treatment was delivered—beyond the eyedrop itself—in a way that served patients best. The goal of the campaign was to create a new patient starter kit that delivered a best-in-class experience—one that started in the office and continued at home.
Fierce Pharma Marketing’s expert panel of judges reviewed all submissions to determine which companies produced thought-provoking, innovative and compelling campaigns across a wide range of media. The Fierce Pharma Marketing Awards winners were announced on September 29th at the Pennsylvania Convention Center in Philadelphia, as part of the Digital Pharma East Conference.