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Growing Medical Device Firm Chooses Xavier Creative House To Forward Its Brand


Xavier partners with Micro Medical Solutions to launch new campaign

We are thrilled to have an experienced and creative partner like Xavier jump right in and get things moving in such a positive direction so quickly, thoughtfully, and powerfully.

Peg Thornton, Director of Corporate and Market Development, Micro Medical Solutions

Philadelphia, Pa. – Xavier Creative House announced that it has established yet another key marketing client partnership in 2016 with Micro Medical Solutions (MMS), a burgeoning medical device manufacturer in Wilmington, Mass., with products in development for the treatment of Critical Limb Ischemia(CLI). After an extensive agency search process, MMS has chosen to award Xavier both the corporate and brand communications assignments for its multichannel communications initiatives.

Xavier has already begun work on the MMS corporate campaign and has developed a corporate prelaunch unbranded campaign and website: micromedicalsolutions.net. Plans call for the introduction of the individual brands of stent, balloon, and guidewire, followed by the launch of an integrated delivery system, the Micro Vascular Integrated Platform (mVIP) in 2017. Xavier helped name the platform and will handle the launch of the individual products and the integrated delivery system. “We are thrilled to have an experienced and creative partner like Xavier jump right in and get things moving in such a positive direction so quickly, thoughtfully, and powerfully,” commented Peg Thornton, Director of Corporate and Market Development at Micro Medical Solutions. “It’s just what we needed from an agency at this stage in our development.”

Xavier specializes in helping growing or start-up companies build their corporate and brand identity road map. Sunny White, Founder & CEO, says that Xavier is excited to have the opportunity to help establish Micro Medical Solutions’ corporate brand in the marketplace, as well as help the company introduce its first flagship products.

“This is just one more step in solidifying our expertise in marketing and brand communications for the medical device category,” says White. “The cutting-edge approaches we are developing for MMS help to inform our other efforts for partners and vice versa. Sharing scientific, creative, and PR expertise and ideas across our non-competitive client base is symbiotic, additive, and productive. We are always looking for an edge for our partners, and sharing best-in-class strategic and creative knowledge is an excellent way to create connectivity and synergy for our medical device and pharma partners, many of whom are in early development as corporate entities.”

About Micro Medical Solutions (MMS)

Micro Medical Solutions is taking a stand against the impact of critical limb ischemia (CLI) amputations by developing innovations that will allow interventionists to improve clinical outcomes and patient quality of life. Micro Medical Solutions has a specific goal: to improve Below the Knee (BTK) interventions, thereby reducing the number of amputations due to peripheral artery disease (PAD) and CLI and minimizing the significant morbidity, mortality, and healthcare burden associated with atherosclerotic disease. For more information on MMS or the mVIP, visit micromedicalsolutions.com, or contact Peg Thornton at Micro Medical Solutions at 732-616-9123.

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare marketing agency specializing in pharmaceutical, biotech, medical device, and health systems. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Xavier Creative House–Where Healthcare Brands Live™

For more information, contact Sunny White Founder & CEO of Xavier Creative House