Driving the Xpress to Digital Transformation With Senior Digital Art Director, Marta Estefany Rivera Morales

Xavier Creative House (XCH) welcomes Marta Estefany Rivera Morales as the Senior Digital Art Director. Marta joins the XCH Creative Services Team, bringing her extensive expertise in user interface (UI) and user experience (UX) design, reinforcing the steady progression of healthcare towards digital solutions.

Marta’s extensive expertise in UI and UX design aligns perfectly with our mission to drive digital transformation. Her innovative approach and dedication to accessibility will undoubtedly elevate our digital solutions, ensuring they meet the highest standards.

Marta’s career has progressed through numerous design disciplines, from visual, functional, mobile, and product design to creative direction and strategy. Her journey has now led her to the forefront of UI and UX, where she supports the product journey with her innovative approach.

Looking towards the future, Marta is eager to bring memorable, tailored experiences to user interfaces and experiences. Her role as a collaborative interface between research, coding, user experience, and testing ensures continuous improvement, seamlessly integrating inputs from an interdisciplinary, cross-functional team.

Marta holds a Veeva Content Partner certification for Individual Business Approved Email and an Associate of Arts in Graphic Design from Passaic County Community College. Her qualifications and passion for accessibility make her the perfect fit to elevate XCH to new heights of digital excellence, providing solutions to application products that speak clearly and truthfully to the intended audience.