We are thrilled to be celebrating our 6th anniversary this July 2019 and we are even more excited to share some of the top healthcare communication trends we’ve learned along the way. The following are universal solutions we’ve recommended to our clients and implemented with success.
1. Set a Strategy
A solid strategy begins with research on the marketplace and your competition. Even if the business has been operational for many years, we still recommend starting by reviewing your positioning and competitive analysis. Once there is certainty about the strength of your base strategies, consider conducting an audit of your products, services and target market. It is always beneficial to establish or hone the customer base as specifically as possible to improve the focus and effectiveness of the marketing plan.
2. Know that Content is King
In the healthcare space, how frequently you reach the audience can affect your bottom line. Potential customers are seeking information regarding the latest treatments, technological advances or general health and wellness tips. In fact, wellness was the number one sought out topic in 2019). Many consumers of your products and services will seek educational content before engaging.
When you share relevant content, you can get in front of the right audience at the right time. And don’t just limit it to your website. There are plenty of social media platforms like LinkedIn, Facebook, Instagram and Twitter where every click can drive traffic to your door.
3. Increase Your Social Media Presence
Social media is an excellent conduit for customer service with the power to resolve client concerns that might otherwise go unvoiced. We have successfully executed social media campaigns as part of the healthcare marketing plans for many of our clients. A consistent posting schedule, original and visually appealing posts, replies to reviews, as well as teaming up with influencers are factors in this success equation.
4. Promote Yourself As A Thought Leader
The competition for digital views is fierce with attention being pulled in a dozen different directions. We suggest providing expert content on a wide variety of communication options to boost your following. Once a reader has discovered the value of your expertise, continue to digitize their experience through a variety of platforms. Channels that offers a unique user experience and increases reputation with original thought leadership are key to the success of a healthcare marketing campaign.
5. Ready for Your Close Up? How Video Marketing Can Build Trust and Awareness.
There’s little that can rival video when it comes to engagement. It’s why television ads and YouTube are so successful. And in case you weren’t aware, YouTube is not just a video website. It’s actually a search engine with over 4 billion searches per month. Video is becoming increasingly popular to tell the patient story. The process of bringing attention to a disease state through the eyes of the person afflicted enables viewers and physicians to put themselves in someone else’s shoes. Having your finger on the pulse of the patient experience, drives empathy and brand recognition.
At Xavier Creative House, we use the most powerful healthcare marketing techniques to improve brand loyalty and grow your business. If you need help with any of your marketing initiatives, please give us a shout. We are ready to help you make a splash in the second half of the year. Just think of it as our anniversary gift to you.
[Keywords: 2019 Marketing Trends, SEO, Social Media, Location-based SEO, Online Reputation, TV, YouTube, Facebook, Instagram, Twitter]