Wellness Culture It’s All About Engagement

There has been a surge of interest in employee wellness in the past few years, especially in being creative when choosing events that bring people together. Aside from the levity of happy hours, scavenger hunts, and escape room outings, engaging employees in a culture of well-being is serious business. Organizations certifying their healthy programming answer to measurable objectives for strategic planning, communication, and marketing, reporting and analysis, and more. EcoVadis, a global sustainability assessor, rates companies in four categories, including Labor & Human Rights. Their health policy strives to “…make sure employees are able to find the right equilibrium between their work and their personal life.” The health pledge is timely. The question is, how do companies provide choices around how employees engage and measure their participation?

Choice is a great place to begin, considering that each person defines good health in their own way. It could manifest as fitness, emotional stability, physical/mental health, nutrition, or any number of categories that are part of wellness culture. Google your choice of approaches, and there is bound to be an app to track individual and group engagement and progress toward wellness goals. Among the well-known interactive tracking programs are Peloton, Garmin, Strava, MapMyFitness, and Fitbit.

At Xavier Creative House this summer, our staff began using a workout app to track our fitness goals, activities, and achievements. The program’s social component allows us to encourage each other and set up group challenges to enhance engagement. Beginning in July, the team received a monthly fitness challenge with prizes and recognition for categories such as most variety in the choice of workouts, most minutes tracked for the month, or most consistent activity from someone new to join the group. We keep it interesting by switching things up and getting input from employee surveys.

XCH formalized our commitment to well-being in 2020 by participating in the EcoVadis assessment. In our first year, we achieved silver status, scoring in the 91st percentile of advertising/market research firms globally. We refined our approach with automated tracking and by adding analytics, raising our score to the 99th percentile and gold status. We boosted our wellness initiative with live programming from licensed fitness, meditation, mindfulness, and executive coaching professionals. Our efforts to elevate our commitment to health were recognized by the Philadelphia Business Journal when they named our agency as one of 2022’s Healthiest Employers among companies with 2-99 employees. We encourage our network, no matter what size company, to prioritize employee health and apply for a corporate social responsibility (CSR) score.

References: https://www.livescience.com/best-fitness-tracker  https://www.forbes.com/health/body/best-fitness-apps/

Categories: Wellness,

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House