Viral Philanthropy: How To Be A Part Of Crowdsourced Compassion

Dear House Rules,

Congratulations on your #Give1ForLove Campaign. In my case, a little bit, just $1 for each day of the year, went a long way. Please give me an update on the snowball effect of my initial $365 donation. I opted in last week and shared it with my network. I would like to know what has happened since then.


I Gave #Give1ForLove

Dear Gave,

Hooray for you and all of the people in your network who follow your lead. We are thrilled with the results of the #Give1ForLove campaign. Large and small businesses, individuals, and community groups have found this viral philanthropy opportunity attractive and affordable. Here is why people are opting in.

4 Benefits of Viral Giving

  1. Each participant give a modest donation
  2. Everyone gets props on social for giving
  3. Potential customers get a good feeling about your company
  4. The non-profit recipients get great exposure for additional donations

On February 1, 2016, Xavier Creative House launched the #Give1ForLove campaign by donating a total of $365 to seven non-profits and invited our social following to join us. Since then, three more companies have opted in to donate a collective total of1,125 to 6 non-profits. There is still time for you to opt in and let us tell your story of giving on our Facebook page. For just a dollar a day, you can make a difference for yourself and others because “Life gets sweeter when you share it.” For more great business branding ideas, work with a professional design firm.

Sunny Beth White, Founder & CEO

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House