Unleashing the Power of your Logo

Dear House Rules,

I want to make the most of every opportunity to forward my company. What do I need to know about effectively using my logo to promote brand recognition?


Logo Deployment

Dear Deployment,

A logo is a graphic mark, emblem, or symbol commonly used by organizations to promote instant public recognition. It can follow you just about anywhere. The trick is to use this brand staple in unique ways. Aside from the obvious locations such as business cards, letterhead, and website try branding the following locations with your logo and coordinated design.

7 Often Overlooked Uses for your Logo

  1. Email sign-off
  2. Headshot for company Facebook page
  3. URL favicon
  4. Watermark on stationary or note card
  5. Custom postage stamp
  6. Clever promotional giveaways
  7. Flag or banner for a trade show booth

Branding all of your communication gives you the most opportunities to connect with your customer base. Repetition enables people to get to know your company and trust the sales collateral you send out. Many businesses miss simple branding options or never consider the most unusual logo placements. Being memorable is the key to brand awareness. The more exposure you create for your logo, the more interest you ultimately drive in your product or service. For creative approaches to branding, work with a professional design agency.

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House