Turning Product Setbacks into Brand Victories

Dear House Rules,

Our company recently had a product that failed to make it to market. It was devastating but I believe our good reputation will carry us through. What brand fortifications do you suggest as we regroup?

Circling the Brand Wagons?

Dear Circling,

Your brand is the one constant in a steady stream of activity in your product lifecycle. We suggest building in those qualities most important to your long-term customer relationships. You can identity these central values in a facilitated session with your core team. Your company’s unwavering commitment to these ideals will help you survive threats and weaknesses that challenge the vitality and longevity of your business. Here are the 10 key principles to make your own and get you started.

Top 10 Compelling Brand Messages

  • Credibility
  • Reliability
  • Integrity
  • Collaboration
  • Creativity
  • Quality
  • Delivery
  • Service
  • Partnership
  • Continuous Improvement

A Brand that Endures

Some customer promises can lessen the effect of failures in service or quality and enable companies to endure. It is all about clearly communicating your corporate vision and demonstrating the commitment in comprehensive branding. When your customers remember and trust the vision and mission or your business, there is a space to correct and adjust your course and improve the relationship with each lesson learned. For a compelling brand strategy, work with a professional design agency.

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House