Turn Your Knowledge into Compelling Social Content

Dear House Rules,

I see more and more articles, blogs, whitepapers and tweets from business owners and executives. I am proud of creating and growing my business because of my technical expertise in my industry. Do people still care about that or do you have to speak social to get respect and recognition?

Can You Hear Me Now?

Dear Hear Me,

Thought Leadership is quickly becoming one of social’s most popular vehicles. That does not mean you have to let go of the business reigns to take up creative writing. Try these social strategies to get your ideas out there and create a following online.

5 Shortcuts to becoming a Standout on Social

  • Search your favorite Industry publications for relevant articles and Re-Tweet them
  • Hire an journalism intern to interview you for cutting edge ideas to share in a blog
  • Engage your technical team to create whitepapers introducing your latest breakthroughs
  • Partner with your marketing department to develop case studies to post on your website and on-line
  • Consult with a writing professional to design and publish your social content

Just Do It

Sharing your expertise and opinions can be a great way to build brand awareness. Getting started is easy if you try one of our shortcuts. We recommend spending more time on review and oversight to ensure that the final product represents your level of integrity and culture of your company. A professional design agency can provide you with a final read through and professional editing to make sure your internet debut is spot on and flawless.

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House