Building trust is crucial for healthcare brands. A perception forms at the first encounter, and the point of view evolves throughout the customer journey. Notable components of trust that enable people to form an opinion include competence, character, transparency, and commitment.

COMPETENCE is demonstrated in both creativity and strategy. Understanding the regulatory landscape of healthcare marketing is critical to ensuring the big idea is framed in a fair and balanced format.

CHARACTER emerges from the positivity that fuels the creativity healthcare brands need to stand out. It is comprised of behaviors that build trust or detract from it.

TRANSPARENCY forms the foundation of trust, and the speed of disclosure can save lives. Drug safety and equal access are examples of healthcare obligations that rely on open and honest communication.

COMMITMENT to execute on the brand promise drives loyalty by establishing a trusted reputation. Healthcare organizations are bound to be compliant in all forms of marketing.

A mission that embodies the tenets of trust helps healthcare brands build a sustainable relationship with HCPs, patients, and caregivers. At Xavier Creative House, we rely on our core values to set the tone for customer and employee engagement. Our signature external brand value is to “bring bold & evocative” strategies and solutions to our clients, while our internal focus is to “empower the mindset” to continuously expand our perspective to fuel original thinking. We welcome value-based brands to seek us out as a trusted partner for healthcare marketing.

Reference: https://resources.franklincovey.com/the-speed-of-trust/the-13-behaviors-of-high-trust

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