TRUST A Recipe for Success

Building trust is crucial for healthcare brands. A perception forms at the first encounter, and the point of view evolves throughout the customer journey. Notable components of trust that enable people to form an opinion include competence, character, transparency, and commitment.

COMPETENCE is demonstrated in both creativity and strategy. Understanding the regulatory landscape of healthcare marketing is critical to ensuring the big idea is framed in a fair and balanced format.

CHARACTER emerges from the positivity that fuels the creativity healthcare brands need to stand out. It is comprised of behaviors that build trust or detract from it.

TRANSPARENCY forms the foundation of trust, and the speed of disclosure can save lives. Drug safety and equal access are examples of healthcare obligations that rely on open and honest communication.

COMMITMENT to execute on the brand promise drives loyalty by establishing a trusted reputation. Healthcare organizations are bound to be compliant in all forms of marketing.

A mission that embodies the tenets of trust helps healthcare brands build a sustainable relationship with HCPs, patients, and caregivers. At Xavier Creative House, we rely on our core values to set the tone for customer and employee engagement. Our signature external brand value is to “bring bold & evocative” strategies and solutions to our clients, while our internal focus is to “empower the mindset” to continuously expand our perspective to fuel original thinking. We welcome value-based brands to seek us out as a trusted partner for healthcare marketing.

Reference: https://resources.franklincovey.com/the-speed-of-trust/the-13-behaviors-of-high-trust

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About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House