The CEO as a Corporate Symbol

Dear House Rules,

As the CEO of a tech start-up, I want to be seen as a dynamic and influential leader by my team. What role does personal brand play in my executive development? We have a strong company identity that positions us in the market. Is that enough or could I be doing more?

Creating Executive Presence

Dear Executive Presence,

Up – and – coming CEO’s need to create a distinct identity both for internal leadership reputation and external client relatedness. Crafting a dynamic personal brand that works in concert with your company image is now standard operating procedure for leaders in high tech and other industries. There are many aspects to developing a credible and inspiring persona such as a clear and strong LinkedIn profile, relevant posts or publications, and regular and significant company– wide communication. The secret to solidifying an impactful reputation is connecting all of your messaging with cohesive visual imagery. Consider these four brand enhancers to distinguish your interactions.

4 Brand Enhancers for Executive Presence

1.Original banner and signature

2.Unique color palette and customized font

3.Branded artwork adorning each post, blog, article or whitepaper

4.Incorporation of company logo into your personal social media pages

Being consistent in your branding for all executive communication creates a consistent look and feel that is immediately recognizable to your employees and customers. If well done, this allows you to standout in a positive way that is memorable and builds a powerful image. For effortless and seamless branding of your personal and company image, work with a professional design company.

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House