So, What’s Your Social Story?

Dear House Rules,

Our company is taking the first steps to building a social media presence. We want the effort to be authentic and fully represent our corporate climate and sincere commitment we have to our customers. What are the rules of the road for this type of marketing and how do we express our heartfelt pledge to quality and service?

Keeping it Real on Social

Dear Keeping it Real,

Your goals are admirable. But no amount of lip service is going to convey your firm’s personality better than a true story. Storytelling is the new secret weapon in brand awareness. Get good at that and the rest is easy.

4 Ways to Tell Them Your Story

  • Tell the real story of how you envisioned and started your company
  • Reveal your greatest challenge and how you overcame it
  • Ask for a customer testimonials every time and share them
  • Write a case study for interesting interactions and publish them

Life is personal, people will remember the story first, and this is what will pull them into your website, make them answer your calls and ultimately close the deal. Marketing takes a lot of effort and keeping it real while using the experiences that actually happened speak to the public in a memorable way. Nothing is more reassuring than the ability to identify personally with your service provider. Customer react, remember and buy based on emotion. To win the social media game, work with a grounded marketing firm who shares your passion for authentic communication.

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House