IT IS A PRIVILEGE TO BE RECOGNIZED AS A FINALIST IN THE PRINT FOR CONSUMER CATEGORY. CONGRATULATIONS TO THE ENTIRE TEAM FOR A SUPERB EFFORT TO CREATE A BOLD & EVOCATIVE CAMPAIGN.
PHILADELPHIA – SEPTEMBER 20, 2021 – XAVIER CREATIVE HOUSE has been selected as a finalist in the 2021 Fierce Pharma Marketing Awards which honors leadership, vision, innovation, and strategic accomplishments within pharma marketing and advertising.
XAVIER CREATIVE HOUSE was recognized as a finalist in the category of Print for Consumer for the RESTASIS® PATIENT STARTER KIT. The campaign was designed to support the treatment journey from the moment it was prescribed in the office. The outside packaging fueled an initial conversation with the ECP in the doctor’s office, and the contents of the kit provided tools and information to help make treatment a part of patients’ daily lives. Through these items and everyday reminders, patients gained understanding, received helpful hints, stayed motivated, and, importantly, established the habits necessary to keep refilling RESTASIS® prescriptions for the long haul—for maximum, lasting efficacy.
Fierce Pharma Marketing’s expert panel of judges reviewed all submissions to determine which companies produced thought-provoking, innovative and compelling campaigns across a wide range of media. The winners will be announced at the Fierce Pharma Marketing Awards Dinner on September 29 at the Pennsylvania Convention Center in Philadelphia, as part of the Digital Pharma East Conference.
“It’s been a challenging year for pharma, but it’s also been a creative and innovative one. Pharma marketers and their agencies quickly embraced pandemic-forced changes—moving to digital communications and figuring out how to shoot TV commercials safely, for instance—and continued to produce creative and compelling campaigns all year. We look forward to seeing everybody in Philadelphia in September where we will reveal the winning entries,” commented Tracy Station, Editor-in-Chief, Fierce Pharma. “We applaud XAVIER CREATIVE HOUSE on their success.”