PHILADELPHIA, PA, MARCH 12TH, 2024 — PM360, a publication for marketing decision-makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Xavier Creative House’s (XCH) “Year of X” 10th anniversary rebrand as the Silver winner in the Self-Promotion Corporate Campaign category for the publication’s 15th annual Pharma Choice Awards.

To celebrate its 10th anniversary, XCH created the “Year of X,” inspired by the “X” in Xavier Creative House and the Roman Numeral 10 to symbolize a decade of transformative success in the healthcare marketing landscape since its inception in 2013. This milestone year reflected XCH’s journey of expansion — in talent, expertise, and the breadth of services offered, all delivered by purpose-driven teams that leverage a global Talent Intelligence Network™, ensuring they deliver unparalleled high-touch service and the boldest creative solutions to the agency’s diverse clientele in the pharmaceutical and medical device sectors. The “X” in Xavier has always represented their commitment to edge-of-the-box thinking, strategic excellence, and unwavering dedication to our client’s needs, marking us as a beacon of innovation and customer-centric service in the industry.

The X served as our North Star when we created the “Year of X” logo and integrated it into every aspect of our rebrand with the objective of having everyone who engaged with our brand see an ‘X’ and think of the boldness of Xavier Creative House.

The PM360 Pharma Choice Awards are unique in that everyone in the community gets to weigh in on determining the winners. Every entry is displayed online so readers can vote on their favorites to decide which creative execution is most deserving of taking home an award. A Gold, Silver, and Bronze winner is named based on the top three vote-earners in each of the 14 categories, including: App, Consumer Website, DTC/DTP (Print), Multichannel, Multicultural, Philanthropic, Professional Campaign (Print), Professional Website, Sales Aid, Self-Promotion/Corporate Campaign, Social Media, Unbranded, Video, and Variety.

You can find XCH’s entry and all the winners at: https://www.pm360online.com/the-2024-pm360-pharma-choice-awards-self-promotion-corporate-campaign-silver-bronze-winner/

About PM360

PM360 is the premier, must-read magazine for marketing decision-makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

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