Picture This – Your Brand in Focus!

Dear House Rules,

I am considering incorporating photography into our branding. I have seen other companies do that and it makes the connection more personal. Is this something I can do myself or is this a costly endeavor?

Amateur Photographer


Dear Amateur,

There is more to adding photography to your marketing than just taking the picture. We highly recommend using a professional photographer under the supervision of your brand design firm. Knowing what pictures to take is as important as their quality. A reputable brand design agency will insist on a “shot list” to ensure the brand story is evidenced in the pictures. They may even stage photos with brand props to achieve the dramatic impact of the brand story. Some candid shots may work with artistic treatment added, but overall the selected images must fall into a specific strategic branding plan. Photography can be impactful piece of the final story when professionally applied.

8 Great Uses of Brand Photography

  1. Website / Landing Page
  2. Social Media
  3. Case Studies
  4. E-book
  5. Blogs
  6. Marketing Collateral
  7. Press Kit
  8. Video

Considering how useful your brand images can be, it is well worth the expense to do it right. Just adding pictures to your marketing pieces is not enough and incorporating poor quality or poorly chosen shots may have a negative effect to your brand. To make the most of your branding effort, hire a professional brand design firm.

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House