Outdated Website?

Dear House Rules,

I had a website created for my business when I opened 10 years ago. It has served me well by introducing my service, staff and mission to my customers. Times have changed and now my clients want to do business on-line. How can I update my website to be user friendly to my current clientele and drive more business with new prospects?

Outdated on the Web

Dear Outdated,

With the advances in marketing technology in the past few years, it is easy to fall behind in your web strategy. The business climate has changed from a content rich approach to eye-catching headers and data bubbles. We recommend you offer an engaging experience on your site that guides viewers from the home page into more targeted pages where they can easily navigate to the specific detail they desire. The longer a visitor stays on your site, the more likely they will buy from you. Many consumers are now viewing business information from a handheld device. How you show up on a smaller screen can make that all-important first impression. There are many dynamic ways to get and keep attention including movement on your page, which guides people to your most popular or profitable services. Here are Xavier’s top picks to boost the impact of your website:

4 User Friendly Website Strategies

  1. Reduce the # of options on each page to drive visitors to more detailed pages
  2. Have less words on each page and use meaningful graphics to pull visitors through the site
  3. Add sliders to the home page to short cut the visitor to key information
  4. Make your website mobile friendly

You don’t have to scrap your existing website to have it be effective in today’s customer-centric climate. Content edits, updated graphics, slider overlays and a mobile interface can be added to what you have now. Expect to budget for annual updates to your website as technology expands and marketing evolves to match fast-paced consumer buying trends. If you want to keep up in 2015 and beyond, seek out a marketing firm with expertise in visual as well as digital expertise.

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About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House