Dear Broken Link,

We consulted our good friend and LinkedIn expert, Brynne Tillman to help answer this question and here is what she said…

“One of the biggest myths about LinkedIn is if you build it they will come. There is one sure way to convert your connections to website traffic…invite them with a white-paper download or video gift that is relevant to their business. Make sure this is highlighted in your profile, but even more importantly in a welcome note to every single person you connect with. Here is what I send:

Dear New Connection,

Thank you for connecting with me on LinkedIn. As a networker, I always like to start off a new relationship in giving mode. I want to share with you 5 Video Tips to Leveraging LinkedIn to Grow Your Business as a gift http://socialsaleslearning.com.

I am looking forward to learning more about you and your business and even exploring ways we might be able to help each other out.

Good Networking,

Brynne

“If you invite them, they will come.”

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