LinkedIn Drives Traffic, Here’s How…

Dear House Rules,

I have been on LinkedIn for a while now, I connect with a ton of people, but it hasn’t really converted to traffic for my website yet, what am I doing wrong?


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Dear Broken Link,

We consulted our good friend and LinkedIn expert, Brynne Tillman to help answer this question and here is what she said…

“One of the biggest myths about LinkedIn is if you build it they will come. There is one sure way to convert your connections to website traffic…invite them with a white-paper download or video gift that is relevant to their business. Make sure this is highlighted in your profile, but even more importantly in a welcome note to every single person you connect with. Here is what I send:

Dear New Connection,

Thank you for connecting with me on LinkedIn. As a networker, I always like to start off a new relationship in giving mode. I want to share with you 5 Video Tips to Leveraging LinkedIn to Grow Your Business as a gift http://socialsaleslearning.com.

I am looking forward to learning more about you and your business and even exploring ways we might be able to help each other out.

Good Networking,


“If you invite them, they will come.”

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About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House