Dear Stalled,

The Ansoff Matrix can help you strategize ways to use your product line to grow your market share in four ways:

4 Growth Escalators

1. Market Penetration
2. Market Development
3. Product Development
4. Diversification

We suggest you try selling more equipment to your existing customer base or finding new customers in your local area to further market penetration. This is the most obvious approach so if you have already tried that than focus on developing your market by pitching your equipment in adjacent counties or use the internet to move beyond local reach to other states or countries. If you prefer to stay local or regional, consider expanding your sales by adding an enhanced or complementary product to your market offering as part of a product development strategy. If that product tests well locally, consider a diversification strategy by taking the new product to a new market in other states or countries. For more detail on the four growth alternatives, check out the ECornell, Ansoff’s Growth Strategy Matrix by from Cornell University’s Online Marketing Strategy certificate:

http://www.ecornell.com/wp-content/uploads/2013/07/Ansoffs-Growth-Strategy-Matrix1.pdf

To perfect your marketing strategy, work with a professional design firm.