Give Your Brand an Annual Competitive Analysis Check-up

Dear House Rules,

I worked with a strategic marketing firm to complete a competitive analysis before I launched my branding effort. I have been in business now for five years. Does my original research stand or do I need to re-visit the competitive landscape?

Do I need to Re-Analyze?

Dear Re-Analyze,

Your brand analysis is as current as the changing competitive landscape of your market.

Therefore, it should be considered a living document that updates in accordance with changing customer preferences.

Depending on how rapidly your industry is evolving, we recommend revisiting the competitive analysis annually or more frequently depending on the following circumstances.

5 Opportunities to Utilize a Competitive Brand Analysis

  • Reaction to a major shift in the marketplace.
  • Addition of a new product line or service.
  • Change in the geographic scope of your target market.
  • Creation of an annual marketing plan.
  • Development of a multi-year strategic plan.

The Value of Staying on Top of the Competition

Brand loyalty comes from attracting and keeping the customer’s attention. Your competitor’s have the same goal so it is important to be clear about differentiating you are offering and keeping it in the public eye. Consider the goal to be a moving target; plan to give it regular attention. For assistance with updating your company’s competitive analysis, work with a professional brand agency.

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House