Front Line Heroes The Significance of Memorial Day

Memorial Day honors the valiant men and women who died in service to the United States of America. It is likely the pandemic will heighten the emotion of this year’s observance. While most Americans feel the call of patriotism on national holidays, Memorial Day is particularly moving, especially for families and friends of those who gave their lives to protect freedom.

The New Front Line
Memorial Day 2020 may have an enhanced significance with a whole new generation of front line workers risking their lives to protect others. First responders such as police, firefighters, and EMTs had joined the ranks of the front lines during 911. Now our medical community is being applauded for their courage as they stay in roles that have become high-risk. There is also a less obvious part of the workforce who has ascended to the commendable ranks of those who serve.

  • Grocery store employees
  • Trash collectors
  • Food processing plants
  • Nursing home workers
  • Hospital cleaning staff
  • And, the list goes on…

Many Americans following CDC health and safety guidelines are experiencing sacrifice for the greater good. Similar to the impact of war, a pandemic threatens privileges that seemed ordinary and free. There has been an awakening of what is really important in life like being able to hug and kiss a loved one, not living in the household. And more complex rights of passage, such as graduation or walking down the aisle to get married, are on hold. Let Memorial Day be a reminder to recognize those who are stepping up to make things better, honor our front line workers, and extend our reach to check in on people who feel isolated.

At Xavier Creative House, we celebrate the courage and sacrifice of our military, first responders, and those who are risking their lives during this crises. We respect the efforts of essential businesses who have have continued to serve our community and are sending out a high-five to all of the people who are conducting their business in the new normal and working remotely for the first time. Happy Memorial Day.

Reference: https://time.com/collection/coronavirus-heroes/5816805/coronavirus-front-line-workers-issue/

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About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

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Sunny White
Founder & CEO of Xavier Creative House