Feeling Hot, Hot, Hot

Things are heating up here at Xavier Creative House, with new clients and new projects we are taking our brand building very seriously.  With that said, things are heating up outside too, which is why we want our staff and clients to know that July is Ultraviolet (UV) Safety Month. And we are here to spread word about how important it is to protect your skin from harmful UV rays and lower your chances of skin cancer.

What’s wrong with an innocent nap on the beach? Everything if it leaves you with a red, raging sunburn that causes you extreme pain and possible permanent damage. But if you cover yourself in sunscreen with an SPF of 30 or higher, wear UV protective clothing, big sunglasses and a fabulous wide-brimmed hat before taking that nap, you won’t just look like an early 30’s movie star, you can look like you are in your early 30s for a very long time!

UV Rays and Skin Cancer

UV Awareness month presents a unique opportunity for dermatologists to remind their patients about the link between UV ray exposure and skin cancer. Not just in July but all year round.

According to the American Cancer Society, an estimated 5.4 million basal skin cancers are diagnosed annually, and nearly 3.3 million people are diagnosed with squamous cell skin cancers annually. Even worse is that many people are diagnosed with more than one skin cancer type. Invasive melanoma represents about 1% of all skin cancer cases, but it accounts for the majority of skin cancer deaths with an estimated 87,110 new cases of invasive melanoma annually and 9,730 deaths annually.  Overexposure to UV radiation can also cause eye cataracts, eye damage, skin aging, growths on the skin, and immune system suppression.

Fortunately, there are ways you can protect yourself.

Protect Yourself and Your Loved Ones from Harmful Ultraviolet Rays

Here at Xavier Creative House we want to protect you and give you some useful tips on how to have fun in the sun.

  1. Block UV light with protective clothing. This includes wearing a floppy, wide-brimmed hat and protective clothing. Also, be sure to wear sunglasses that block 99% of UV rays.
  2. Stay in the shade, especially between the hours of 10 am and 4 pm. Beware of cloudy days (they too are damaging) and use caution when near reflective surfaces, like water, snow, and sand.
  3. Choose the right sunscreen and apply it correctly. The U.S. Food and Drug Administration’s recommends an SPF of at least 15. It should protect against both UVA and UVB radiation. Be sure to reapply often when swimming and sweating.
  4. Stay away from tanning beds and other sources of artificial UV light. Indoor tanning significantly increases the risk of developing melanoma, basal, and squamous cell cancers. It also causes premature aging of the skin and suppresses the immune system.

Be smart in the sun.  Check out the Environmental Protection Agency’s UV index which the daily intensity of UV rays from the sun on a scale of 1–11. And you can stay looking fabulous for a very long time.

At Xavier Creative House, we are committed to keeping our clients and employees healthy and safe this summer, so we made a donation to the American Cancer Society — where cancer information, answers and hope are available every minute of every day.   And you can too. If you want to be a part of the next breakthrough in cancer treatment, make a donation at htt//bit.ly2EVQZTM.



Keywords: Ultraviolet rays, skin cancer, dermatologists, American Cancer Society, donate, protection, SPF, squamous cell skin cancers, UV Ultraviolet Safety Month, July, fun in the sun

Categories: Wellness,

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House