Color Counts for More than Hue Might Think

Dear House Rules,

I’m about to create a website for my company and need to select background colors. How important is this decision and what else does it affect in the marketing of my business?

Does Color Matter?

Dear Color Matters,

Color is perhaps one of the most stimulating motivators in your marketing tool kit and should be tied to your branding and be maintained through the lifecycle of the business. The color palette is chosen early on and the background colors for your website should be based on the colors, which were selected during the brand positioning exercises. Each color represents a different persona, red = bold, purple = majestic, yellow = upbeat, green = renewal, and so on. We also recommend you pull the colors through to every aspect of your communication with your customer. Here are just a few of the places where color matters to promote your business.

5 Uses of Color in Branding

  1. Banner Page on Social Media
  2. Collateral such as business cards, proposals and invoices
  3. Power Point Template
  4. Website
  5. Email Signature

The colors associated with these outlets should represent a cohesive strategy to create a visual that your customers will recognize in all of your interactions. Each time you make contact with the public a well-defined brand strengthens the relationship and distinguishes you from the competition. If you need assistance selecting colors that promote your brand position and company mission, work with a professional design company.

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House