03-02-2016
Break Free From the Pack: 5 DIY Ways To Improve SEO Ranking
Dear House Rules,
I looked myself up online the other day and was surprised to find references to my past job and a sold property outweighing my current business listing. Any suggestions on how to get the internet up to speed on my current information?
Sincerely,
Outdated on the Web
Dear Outdated,
With social media moving at the speed of light, it might come as a surprise to many business owners that old information hangs around forever. While there is no simple way to remove data from the web, one can certainly shift the emphasis away from outdated information with fresh and frequent promotional digital marketing campaigns.
5 DIY Ways to Rework Your Internet Presence
- Refresh website content on a quarterly basis
- Publish original articles on a monthly basis
- Post an industry specific message on a weekly basis
- Share related articles on a daily basis
- Comment on relevant industry information regularly
Do not leave your digital marketing persona to chance. Be sure to check the most popular search engines to see how your top articles and posts rate. Are they close to the top or buried behind multiple pages? Do your best to influence the web response to your identity because this is what your customers will find when they search for your company. If you have a frequently found name, take notice of how many other people come up that might be confused with you or your business. It is extremely important to differentiate your brand so customers can distinguish you from other listings. For expert promotion of your brand, work with a professional design firm.