Branding Counts, Even Right down to the Url Details.

Dear House Rules,

I am always looking for ways to distinguish my business and get more hits on my website. I am seeing many URL’s accompanied by a branded icon on the browser address bar. Do you recommend this and how do I get one?

Every Last Detail

Dear Every Detail,

The use of an icon to accent your URL Is known as a favorite or page icon.  This is a clever tool nicknames a Favicon, that allows users to visually associate your company with the URL.  Anyone cam use this image to highlight their link in browser bookmarks or favorites lists.  Here are the criteria for creating and deploying your very own favicon.

Simple Steps to Create a Favicon

  • Select an image that is perfectly square
  • Be sure it represents a clear reminder of your company, i.e. piece of your logo or an animated first letter of your company name
  • Drop the graphic in a conversion program such as http://www.favicongenerator.com/
  • Name your Favicon and upload it to your root directory
  • Copy and paste <link rel=”icon” href=”/favicon.ico”> to the head section of your webpages

That’s Why They Call It a Detail

Just because you can create your own Favicon doesn’t mean you should do it alone.

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House