All That, but No One Knows It

Dear House Rules,

My start-up tech company has the patent on a tool which will revolutionize our client’s accounts receivable process. We can cut their collection expenses in half and double their success rate. The problem is, no one knows who we are or what we do, so they won’t let us in the door. Please help us?

All That, but No One Knows It

Dear All That,

The trick is to “show” your customer what you can do by getting your message in front of your audience with direct mail, eblasts, leave behind brochures, customer presentations, social media pages and trade shows. Invest in an awesome website that uses targeted messaging to inspire you audience with stunning and professional imagery that evokes emotion to trigger the most basic buying signals. Innovative design & clear concise content is the key when you need to communicate complex technology. In this case THE HOUSE RULES of creating attention getting marketing materials include:

  • Branded and unique imagery that leaves an impression and resonates with your target audience
  • Colors that enhance and pull through your brand
  • Targeted messaging that puts your technology into context with the customers’ world
  • Consistent and repetitive marketing materials that reach your audience and build on your brand message and establish recognition
  • Interactive design which enables the customer to explore how your business offering answers their need

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House