How “Giving Back” Can Move Your Brand Forward

Dear House Rules,

I am well aware of the importance of being a good Corporate Citizen, but I wonder if how we give back matters?


Better Philanthropy

Dear Better,

A comprehensive approach to branding includes philanthropy that captivates the public. One of the best examples of branding a giving program is Tom’s Shoes who rewards consumer purchases by matching every shoe sale with a pair donated to an underserved market. Patagonia has engrained philanthropy in every aspect of their business and they encourage consumers to donate their used coat when they buy a new one from their store. Whether you have a local business or represent a national corporation, there are many ways to promote your brand while giving back.

4 Easy Ways to Brand Your Company’s Community Service

  1. Tie a company donation to the purchase of a particular product or sales promotion.
  2. Encourage customer donations to a cause by matching them up to a certain amount.
  3. Join the customers in a community project such as building a playground.
  4. Sponsor a walk/run or enter employees as a race team with branded t-shirts.

Branding comes alive when you interact directly with your client base in service to the local or global community. The trick is finding a way to differentiate your product or service offering with a positive company persona. If any of these ideas sparks your desire to give back, work with a professional design agency to keep the effort relatable to your business.

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House