Dear Need to Grow,

One great way to broaden the scope of the sale or extend your reach across the client’s company to other departments is to create a comprehensive capabilities presentation. It displays success stories and case studies so your customer better understands what you have to offer and get excited about doing more business with you.

8 Topics to Describe Your Capabilities

• Company Overview
• Applications and Capabilities
• Service and/or Product Offerings
• Client List
• Customer Success Stories
• Selected Case Studies
• Service / Support
• Step by Step Description of Your Business Process

A capabilities presentation is a powerful marketing tool to position and differentiate your company. Bring it along to show next time you have an on-site meeting or leave it with your client to share with their colleagues. Be sure to customize the presentation for each opportunity highlighting the next natural step for that account or getting started tips for new projects. Keep the terminology simple and include information that proves your value and credibility. Given the possibility of growing your business, we recommend branding your capabilities presentation with a custom template created by a professional design firm. This will help you stand out and make the best possible impression.