6 Essential Reads for Anyone Investing in Brand Marketing

Dear House Rules,

I like to stay up-to-date on all areas that affect my business. There is so much material available on brand marketing that I’m not sure where to start. Where can I get some background information on this topic so I will know what strategies to explore to promote my company?

Where to Begin?

Dear Begin,

One of the best ways to learn diverse points and views and approaches on branding is to read. With all of the options out there to forward your business, it pays to do some research. In the interest of time, we highly recommend the following books that give an excellent overview and innovative ideas relative to brand marketing.

Awesome Books on Brand Marketing

  • John Morgan’s Brand Against the Machine
  • Scott Stratton’s Unmarketing
  • Robert Solomon’s The art of Client Service
  • Blair Enns’ Win Without Pitching
  • David Baker’s Managing Right for the First Time
  • Mike Monteiro’s Design is a Job
  • Tim Williams’ Take a Stand for your Brand

The Educated Buyer

Understanding basic brand strategy and the marketing options discussed by the experts in these books puts you in the perfect position to begin a more detailed assessment of what you need for your own business. But don’t go it alone, pass the books around to your key contributors and discuss the ideas you plan to implement. Once you and your team are fully educated, contact a professional creative design agency to go over your findings, finalize the approach, and execute a detailed brand strategy.

About Xavier Creative House

Founded in 2013, Xavier Creative House (XCH) is an award-winning healthcare creative agency specializing in pharmaceutical, biotech, and medical device. XCH’s global team of brand builders and healthcare marketers, tech-savvy go-getters, and innovative dream-vetters are passionate about the big idea that changes behavior in the healthcare marketplace. They believe life is about connections and that healthcare is about life. That is why XCH delivers bold and evocative creative solutions, amplified by meaningful technology, to energize brands and authentically connect with patients and HCPs.

Where Healthcare Brands Live®

For more information, contact

Sunny White
Founder & CEO of Xavier Creative House