Dear Begin,

One of the best ways to learn diverse points and views and approaches on branding is to read. With all of the options out there to forward your business, it pays to do some research. In the interest of time, we highly recommend the following books that give an excellent overview and innovative ideas relative to brand marketing.

Awesome Books on Brand Marketing

• John Morgan’s Brand Against the Machine
• Scott Stratton’s Unmarketing
• Robert Solomon’s The art of Client Service
• Blair Enns’ Win Without Pitching
• David Baker’s Managing Right for the First Time
• Mike Monteiro’s Design is a Job
• Tim Williams’ Take a Stand for your Brand

The Educated Buyer

Understanding basic brand strategy and the marketing options discussed by the experts in these books puts you in the perfect position to begin a more detailed assessment of what you need for your own business. But don’t go it alone, pass the books around to your key contributors and discuss the ideas you plan to implement. Once you and your team are fully educated, contact a professional creative design agency to go over your findings, finalize the approach, and execute a detailed brand strategy.