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Project Papercut

Awareness Campaign (Pharmaceutical)

Why papercuts don’t have to hurt

We admit it. We love our Earth. Which is why when a large pharmaceutical company called on us to help reduce their carbon footprint on the Earth, we jumped at the chance to help.

Changing minds is intrinsic to the work we do. Project Papercut is an internal sustainability awareness program that our client established to reduce paper waste by changing how they create, use, and print marketing materials. We challenged their employees to “Think harder, print smarter and waste less.” This branded campaign will help them to reach a goal of a 20% reduction in paper usage by 2021. And it gives us enough karma to last a lifetime.