Owning credibility. Building trust.
How do you elevate a company that’s been a trusted source of medical information for over 100 years? Simple: You put your strongest creative minds on the case. As a media resource for 90% of today’s doctors, the Elsevier brand was ready for a boost, and our team was ready to give it. We designed a smart, savvy quarterly multi-channel campaign that included cover wraps for MM&M magazine, a microsite with downloadable custom content, and a series of banner ads that cleverly drove readers to the site to learn more. Elsevier trusted us to raise awareness, just as their followers trust them for the latest medical findings.