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myHealthTalent.com – brought to you by Elsevier – is the most personalized, optimized and cost-effective healthcare recruitment solution available, providing recruiters with access to the top talent in the industry and connecting healthcare professionals with the best career opportunities across a diverse array of specialties. When Elsevier wanted to relaunch and rename its recruiting solution, it sought out Xavier Creative House to breathe new life into its brand and accompanying marketing materials.
Brand Identity; Creative Concept Development; Full Launch of Collateral Materials, Including Tradeshow Booth, Journal Ads, Sell Sheets, Email Marketing, Banner Ads, PPT Presentations, Numerous Prelaunch Collateral Pieces and a Pricing Tool
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The newly created name “myHealthTalent.com” appropriately describes this Elsevier service offering and speaks to both recruiter and job seekers. The keyword “talent” is important, because it puts a focus on Elsevier’s unique ability to bring recruiters and the best healthcare talent together. The new brand identity and creative concept for myHealthTalent.com was then built out for a full relaunch. Denis Conlon, Director of Marketing at Elsevier, reports, “The brand relaunch has been successful at clearly communicating the benefits of myHealthTalent.com to previous and new job seekers and recruiters. It more definitively differentiates us from competitors and has renewed recruiter interest in Elsevier’s ability to connect with top healthcare professionals regarding their careers.”
The new and powerful brand identity includes a differentiating color palette, icon development and typography design.
A host of collateral materials were developed to establish and build audience awareness and interest in the myHealthTalent.com brand relaunch.
A dynamic customized CGI visual of the word “Talent” created out of medical tools speaks directly to the healthcare audience and emphasizes the keyword in the myHealthTalent.com name.