We build healthcare brand stories from the ground up. Our construction material is powerful imagery and compelling copy. And we use every tool available in the box, from digital to print to social media engagement. But some of the best ideas come from reaching outside the toolbox, too.
Xavier has all the marketing services and creative skills to create healthcare advertising strategies for brands built for today’s multichannel world.
Everything needed to lay long-lasting foundations
All the tools in the box and then some
Amazing talent, tailored to meet the needs of each project
Your multi-talented experts at Xavier Creative House are always ready, willing, and able to deliver these core competencies of the creative process::
In any form of advertising, the concept is critical to the success of all brand communications. The concept combines a strong visual with an arresting, compelling headline that draws the audience in and instantly addresses a want or need. Often referred to as the “big idea” or the “blueprint,” the concept must be unique, ownable, and expandable in order to build a structurally sound brand house. Today’s HCPs have myriad demands for their attention. A strong concept gives your brand—and the Xavier team—a firm foundation to build that house on.
This is where your brand truly comes to life. It is in the interior of your brand house where the execution of the concept and the content design are artfully entwined to grab and hold the HCP’s attention. Every detail is carefully considered to construct a memorable experience for the HCP that differentiates your brand house from the others in the neighborhood. From floor to ceiling, our architects use the right materials to ensure a solid structure for your brand house, from print ads and collateral materials to emails and websites.
Once a solid foundation is laid, the frame is erected to bolster the structure. The content is the copy that supports your brand house. It gives your brand credibility by substantiating your claims and providing the insight HCPs need to make an informed decision. The right content, delivered at the right time and to the right audience, can help engage the HCP long enough to allow your brand’s message to resonate.
Xavier has an exceptional crew of copywriters and medical professionals to craft a range of content—from healthcare promotional messaging to in-depth clinical and medical writing. Our master builders have expertise in a variety of therapeutic areas, including ophthalmology, cardiology, oncology, and respiratory medicine.
Much like a roof, public relations is a natural extension of your brand house, and it’s absolutely integral to your overall marketing and communications strategy. We specialize in creating compelling PR campaigns for the pharmaceutical, healthcare, medical device and biotech industries.
To build a reputation of knowledge, trust and quality in the healthcare arena, your brand must leverage clinical data effectively through key opinion leaders (KOLs). At Xavier, we cultivate relationships with KOLs to provide valuable educational and clinical information that ensures a positive appraisal of your brand house and spurs your targets into action.