Xavier Creative House

BUILD ON YOUR SUCCESS

Have a question about building a great healthcare brand? A brand problem you're trying to solve? The XCH experts are happy to share healthcare marketing and promotion insight and advice anytime.


Get It Right the First Time

Dear House Rules,

As a new business owner I have a limited marketing budget. Is there an order and priority to how a new company approaches branding? Should I start with getting a logo?

Sincerely,
Get it Right the First Time

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In the Dark Ages

Dear House Rules,

Technology is moving so fast. I used to do business with a handshake and can remember when my logo was good enough to represent me in all of my company’s marketing. Recently, someone told me I needed to brand my social media pages. Is that true?

Sincerely,
In the Dark Ages

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Something for Nothing

Dear House Rules,

My friend is very artistic and offered to do my logo for free. I would love to save the money, but how do I know if I’m getting exactly what I need? What should I do?

Sincerely,
Something for Nothing

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All That, but No One Knows It

Dear House Rules,

My start-up tech company has the patent on a tool which will revolutionize our client’s accounts receivable process. We can cut their collection expenses in half and double their success rate. The problem is, no one knows who we are or what we do, so they won’t let us in the door. Please help us?

Sincerely,
All That, but No One Knows It

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