Xavier Creative House

BUILD ON YOUR SUCCESS

Have a question about building a great healthcare brand? A brand problem you're trying to solve? The XCH experts are happy to share healthcare marketing and promotion insight and advice anytime.


Feeling Hot, Hot, Hot

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Finding Your Groove in a World That is Always On

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Client/Agency Relationship

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Disruptive Marketing

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A Day In The Life of Sunny-Beth White

Dear House Rules,

I enjoyed your last blog describing what Xavier Creative House staff does each day. However, I’m curious about the person who runs the whole thing. What’s a day in the life like for the head of the company? Do they get to sit back and relax as everyone else does the work?

Signed,

The View From Up There?

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Trends/Predictions for 2019

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The Evolving Role of Medical Conferences

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Xavier’s Take on the Healthcare Industry in 2019 – Where Are We Going & How Do We Get There?

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Event Marketing Grows Up

Dear House Rules,

One of our healthcare clients has an annual event to promote its new and existing products and tout its involvement in the community (via health fairs, a speaker series, and a number of charitable initiatives.) We design an exhibit for one of the company’s products, but we’d love to get more involved as well, particularly in the marketing of the event. We’ve done lots of event marketing for other clients, but when drafting a proposal for this one, what should we be sure to include? One thing is for sure: event marketing has changed as rapidly as technology has!

Signed,

The Modern Megaphone

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Wanted: One Logo, Memorable, Relevant… and Cheap?

Dear House Rules,

Some of the most fun our designers have is when clients want a logo created for a new medication or a new branch company. However, clients almost never realize how much logos really cost to develop – how much creative time, thought, and experimentation go into them. We’ve been asked to create logos for almost no money – and even to “just throw a logo in” for free! Could you recap why logos are so important and what goes into creating a great logo?

 

Signed,

Loving Logos

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What Do Ad Agency Operations People Do

Dear House Rules,

It was enjoyable – and instructive – to learn about the workload of your Chief Creative Officer in your last post. However, I know there must be people in ad agencies who mostly don’t do the brainstorming, concept development, and client presentations… people who keep the place running. Every business has at least one person (if not an entire department) whose job it is to control the chaos that runs rampant in most creative companies. What’s a day like for one of those employees in your own organization?

Signed,

Special Ops

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What Do Advertising Creatives Do All Day?

Dear House Rules,

As a pharmaceutical company product director, I reach out to creative agencies on a regular basis. I’ve always been curious how different employees of creative agencies spend their work days. Could you provide some insight?

Signed,

Genuinely Curious

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