11-03-2014
Why Tell Your Business Story?
Dear House Rules,
As a women-owned business, I feel the journey that got me to this point in my career is an important reason why people do business with me. How can I incorporate a personal narrative into my marketing to tell my story and highlight my unique skills?
Sincerely,
Why Tell Your Business Story?
Dear Story Sells,
We agree. Most women-owned businesses have a compelling journey that demonstrates the passion they feel for their profession. This endears clients to the cause and demonstrates your commitment to them and to your craft. To let people know about the motivation behind your business and ensure that your history is fully captured and told in the context of your business, try these easy steps.
5 Steps To Tell The Story of Your Business:
- Work the timeline all the way back to the conception of your business.
- Write out your thoughts in a stream of consciousness for each entry on the timeline.
- Synthesize the data pulling out key points which directly relate to your expertise, reliability and originality.
- Show the draft to a trusted advisor for honest feedback and editing.
- Redraft, Triple check and Publish.
There are many places in which your story can add value to the marketing of your business. Consider adding it to your professional bio, speaker’s introduction, the About section of your website and company descriptions in social media outlets. Happy writing or to bring your story to life, seek the help of a design firm for compelling imagery to connect your clients with the story you are sharing.