HIGH-IMPACT MARKETING FOR A HEALTH SYSTEM IN HIGH GEAR

  • BLUEPRINT:
    For more than 35 years, Valley Health System (VHS) has been providing superior healthcare services to the community through the collaboration of its staff and its donors and through the clinical advancements that it has embraced. A few years ago, the organization wanted to better communicate its unique qualities and capabilities and called on Xavier to do that by breathing new life into its Annual & Philanthropy Report.
  • TOOLS:
    Creative Concept Development; Annual & Philanthropy Report; Mailing Collateral; Branded Infographics
  • X FACTOR:
    For the first VHS Annual & Philanthropy Report that Xavier put together, Xavier used a theme of “Working Together” to showcase the special collaboration that exists at VHS. This theme was illustrated with the visual concept of working “gears,” which were weaved throughout the book. Specialized printing techniques like spot UV and embossing that made these graphic elements virtually jump off the pages. The following year, the theme “Moving Forward” was chosen to illustrate the impact of the hospital’s technology, wellness, science, access, and cardiac care advancements, its population health program and the development of its new facility. On each page, an abstract pattern illustrated a sense of movement and excitement. Xavier chose the brightest colors from the VHS palette to represent optimism and enthusiasm. Both reports have been met with stellar reviews from VHS and its customers, donors and partners, so much so that the healthcare provider continues to enlist Xavier for this vital annual project.
Embossing along with a spot varnish on the cover made the graphics appear to lift off the page and feel even more dynamic.
The graphical gear concept visually captures all of the pieces that Work Together to make a successful healthcare system.
A colorful infographic really quantified all the ways in which Valley Health is Moving Forward with technology, clinical advancements and its ability to serve the health care needs of the community.
A center-spread timeline brought to life the milestones along VHS’s journey of Working Together throughout its 35-year history.