YOU MAY WANT TO SEE A SPECIALIST FOR THAT.

  • BLUEPRINT:
    Build awareness of and subsequent membership in PracticeUpdate, a top Elsevier web property for physician specialists.
  • TOOLS:
    Creative Concept, Website Design, Messaging Platform, Email Marketing Campaign, Scalable Banner Campaign
  • X FACTOR:
    Providing multiple creative options for testing led to the strategic decision to make the campaign simple, bold and specific to each specialist group with a revolving headline, complemented by a New Yorker-style illustration that appealed to the most to physicians in concept testing.
The campaign brought an email buzz to specialty healthcare with FREE access to key specialty updates.
A series of banner ads builds visits and membership sign-in

ELSEVIER PHARMA SOLUTIONS:

  • BLUEPRINT:
    Create new look for Elsevier Pharma Solutions marketing division’s sales collateral
  • TOOLS:
    Design. Messaging, Content, and Template for Sales Presentations
  • X FACTOR:
    Making a complex story simple and bringing new energy to a venerable trusted umbrella brand