Xavier Creative House

BUILD ON YOUR SUCCESS

Have a question about building a great healthcare brand? A brand problem you're trying to solve? The XCH experts are happy to share healthcare marketing and promotion insight and advice anytime.


Get Linkedin or Get Left out. 4 Steps for Effective Social Branding.

Dear House Rules,

I feel like I am the last person on the planet to get started on social media and by now LinkedIn is saturated with businesses just like mine. What can I do to make my LinkedIn profiles stand out so people to read them?

Sincerely,
Last to Join the Social Scene

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Invest in a Landing Page — the Way to Landing a Big Client

Dear House Rules,

I work for a large corporation and my organization has too much content on the company website. The path to find my department is buried by five clicks through the navigation bar and other sub-pages. I have tried to help my customers find our information more quickly by customizing a link but my fear is that the website is of little use in helping me promote my service. How can I work around this issue to make it easier for my customers to find me and make a purchase?

Sincerely,
Buried in the Website?

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Converting Viewers into Customers—and Customers into Converts.

Dear House Rules,

I have a website for my company and recently entered the social selling craze by marketing my business on the internet. I am getting a good number of views but so far, they have not led to any new leads. What can I do to capitalize on the interest my posts are generating and convert them into business prospects?

Sincerely,
Something’s Missing?

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Make a Plan: Investing in Your Company’s Brand Potential

Dear House Rules,

After making the start-up investment in my company, my accountant asked me to project the budget for strategic planning and growth over the short, mid, and long term. I understand how to estimate legal, financial and administrative expense. Can you help me understand the marketing, including branding needs for which my company should plan in these timeframes?

Sincerely,
Predicting Our Brand Future

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Color Counts for More than Hue Might Think

Dear House Rules,

I’m about to create a website for my company and need to select background colors. How important is this decision and what else does it affect in the marketing of my business?

Sincerely,
Does Color Matter?

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Tack. Jib. Sell. Riding the Wave of Social Media like a Pro

Dear House Rules,

I have decided to take the plunge and expand my marketing to social media channels. Which outlets should I use and what are the steps to get started? I hired an intern to assist and I am anxious to begin.

Sincerely,
Ready to Fish the Social Seas

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Outdated Website?

Dear House Rules,

I had a website created for my business when I opened 10 years ago. It has served me well by introducing my service, staff and mission to my customers. Times have changed and now my clients want to do business on-line. How can I update my website to be user friendly to my current clientele and drive more business with new prospects?

Sincerely,
Outdated on the Web

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Video Marketing Is Hot. Doing It DIY Is Not.

Dear House Rules,

I want to use video to promote my product-centric business.  With all of the DIY options on social media, can I do a good enough job to represent my products and my company? It looks so easy. What actually goes into making a business video?

Sincerely,
Should I Do It Myself?

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Made Your Mark in This World? Now Protect It.

Dear House Rules,

My start-up has enjoyed a successful launch with steady, if not rapid growth over the past year and a half. Our team has come up with some excellent concepts and keywords which describe our unique service. At what point would you suggest we trademark our original product names and images? Is this a good investment of our time and money?

Sincerely,
Securing our Inventive Business Concepts

 

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Competitive Set. And Match.

Dear House Rules,

I started a business last year with moderate success. Now that I’m cash-flow positive, I’d like to evaluate my 3-5 year plan. What role does the competitive landscape play in my marketing strategy? Can you describe what is involved in the analysis and how it can help my business?

Sincerely,
Getting to Know the Competition

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The CEO as a Corporate Symbol

Dear House Rules,

As the CEO of a tech start-up, I want to be seen as a dynamic and influential leader by my team. What role does personal brand play in my executive development? We have a strong company identity that positions us in the market. Is that enough or could I be doing more?

Sincerely,
Creating Executive Presence

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Trademarket-ing

Dear House Rules,

I’m an attorney working with Clinical Research Organizations, CROs, who needs to propose a trademark along with their new drug application when seeking FDA approval. The process used by the FDA for screening brand/marks is different than the trademark office and there is a chance that the FDA could approve the product but refuse the mark. Marketing is not my area of expertise but this issue becomes critical in my business since it could delay the product launch. What would you suggest CROs do to vet the product branding prior to submitting the trademark with FDA applications?

Sincerely,
TradeMarket-ing

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